Your Guide to Market a Private Physical Therapy Practice

It goes without saying that marketing is crucial to the financial success of your physical therapy clinic, whether you are just starting out or have been in business for a while. It’s no secret, though, that both traditional and online marketing can be a physical therapist’s worst nightmare. Understandably, one of the most dreaded tasks […]

It goes without saying that marketing is crucial to the financial success of your physical therapy clinic, whether you are just starting out or have been in business for a while. It’s no secret, though, that both traditional and online marketing can be a physical therapist’s worst nightmare.

Understandably, one of the most dreaded tasks that a physical therapist has to perform is marketing, which frequently comes in a close second to compliance worries and ongoing documentation and making personalised treatment plans. The good news is that promoting your brand consistently has never been simpler with the help of physical therapy practice management software.

The secret to efficient marketing, however, is consistency. A marketing campaign cannot be completed in one go. Your marketing efforts must be ongoing to be optimised for the best performance, just like with a patient being treated for continuous joint pains. So, in this guide, we’ll take a deeper dive into the marketing strategies which can help you grow.

Pro Tip: For best results, use physical therapy practice management software.

Review Your Current Marketing Results

The first and foremost step to marketing is to review the practices that are currently being used and gain insights about what is working and what isn’t. Make a list of your new patients’ sources and their current performance. Your list should contain the following;

  • Health referrals by other healthcare professionals
  • Social media on Google
  • Referrals from patients

This exercise will give you a thorough understanding of what is currently influencing your new patient volume, which will also assist you in recognising significant trends. Keep track of key benchmarks and the share of new business that originates from each source. For instance, if any doctor accounts for more than 10% of your referrals, your company may be overly dependent on them. You are too dependent on a company if it generates more than 20% of your referrals.

Your Physical therapy clinic is more susceptible to relationship changes if you rely heavily on one referral source. This could apply to situations like a doctor retiring, a company bringing therapy in-house, or a hospital system buying the company.

Develop a High-performing Website

Our world is increasingly digital; more people than ever use the internet and social media platforms for communication and information gathering. This being the case, it might be advantageous for physical therapy practises to take this into account when deciding which digital marketing channels to use for marketing their services.

Your Physical therapy clinic website is one of the most crucial digital marketing resources. It has been proven that having a strong online presence is an efficient way to influence customers to select a provider. A user-friendly educational website is crucial for generating and converting leads. Your practice’s identity should be fully reflected on your website since it serves as a first impression.

Your website ought to reflect the interactive nature of physical therapy practice. The first step in building a relationship between a patient and a provider is giving the patient the ability to make appointments, ask questions, or get in touch with the provider with concerns. Making yourself and the staff of your clinic stand out can be accomplished by highlighting the specialities and particular services you provide.

Incorporating patient testimonials is a fantastic way to give your practice additional support. A great way to increase traffic is to post patient testimonials on other websites with a “Contact Us” button that directs people to make an appointment on your website. All this might seem like a tedious task, but with physical therapy practice management software like SmartPT Online, marketing will be like a cakewalk.

Use of Social Media

The other half of this kind of external marketing has a social media presence in addition to your website. LinkedIn, Instagram, and even Facebook should be included in this. You might feel like Facebook is outdated, but that’s not the case when it comes to marketing. Facebook users still fit your target customer’s profile. Additionally, you are not constrained by word count, and the development of smartphones has greatly improved accessibility in general.

With a little bit of research, you can establish yourself and your physical therapy clinic as an authority in the field by posting pertinent industry updates, such as those on trending healthcare topics with the buzz topics and latest news. You can showcase your expertise as an expert on Facebook groups and LinkedIn. These social media hubs frequently draw both practitioners and patients looking for physical therapy services.

The only thing you need to keep in mind regarding social media marketing is that you must post frequently—at least three to four times per week. You should consider your commitment before joining social media. It’s crucial to be consistent. With all of this in mind, it’s critical to take some time to consider whether you have the time and motivation to use social media.

If so, it’s critical to think about who in your physical therapy clinic should be in charge of creating and managing your social media channels. This includes regularly publishing content, as well as updating practice details like phone numbers and hours of operation, responding to patient messages promptly, and keeping an eye on and responding to patient reviews.

Don’t Take Referrals Lightly

If you’re happy with what you’re providing and your patients are satisfied with your practice and the services you provide, you can move on to finding other practitioners who will refer their patients to you.

This longer-term strategy is very cost-effective because it focuses on developing relationships within the medical and local communities rather than investing money in advertising efforts, but it is a long-term approach, and you won’t always see results right away. If done correctly, word-of-mouth marketing can be a successful long-term strategy for attracting new customers because it is engaging and personal.

Furthermore, physical therapy practice management software like SmartPT Online will help your patients refer your services to others. Also, you can keep track of those. This will hugely work in your favour as nothing works better than a satisfied patient.

The Bottom Line

Whether your physical therapy clinic is brand-new or well-established, marketing your services has never been more crucial in the current healthcare industry. You must demonstrate your value to the world in order to grow your business. Fortunately, searching online has never been simpler, thanks to these physical therapy marketing techniques.

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